【关键词】美妆新零售、数字化零售、品牌私域会员、品牌跨界营销、KOL营销、新时代爆品、数据营销、AI、社群运营、国朝新锐品牌
2020年末迎来新消费时代，整体美妆行业在疫情后逐渐回暖并领跑大盘，行业景气度不断提升。直播带货、内容种草、私域流量的运营成为企业获取流量的新赛道。如何在后疫情时代利用数字化创新技术加速企业增长，平台电商流量见顶，如何获取公域流量持续经营、国潮文化风靡的当下如何从0到1孵化产业新品将是企业需要共同攻克的难题。
本次峰会将采用 「线下私享+线上直播」的方式围绕 “新时代消费者行为洞察”、“数字增长”、“内容营销”、“从0到1的品牌孵化”、“电商直播”、“KOL种草”、等热点话题，与国内外平台商、咨询公司、品牌商、零售商、技术服务商等共同探讨中国美妆品牌数字营销与电商发展最佳实践案例，助力在企业不确定环境中乘风破浪。
会议热点话题:
疫后破局——新常态下的美妆品牌增长机遇
探索美妆新零售，引领中国美妆新趋势
数字化零售新基建，解码美妆社交全链路
聚焦小镇青年，抢占下沉市场新机遇
数字化驱动品牌私域会员高效运营
社区型种草助力品牌玩转小红书营销
KOL种草营销助力品效合一
SCRM助力品牌构建美妆社交全链路闭环
峰会时间：2021年1月19日-20日
大会地点：中国 -上海
大会主办方：上海希为 ECV International
主办方将提供：
2天会议同声传译设备
纸质会刊、APP电子语音材料
2天五星级酒店自助午餐券、茶歇以及五星级酒店提供的所有茶点
更多本次峰会详细内容，请登录官方网站：
http://www.ecvinternational.com/ChinaBeautyBrandDigitalInnovationSummit/index.html
关于ECV International
上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近 200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。
我们为超过半数的财富 2,000 强企业提供专业的商业会议及咨询服务，每年有超过 6,000 位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、abb等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展，进而影响行业格局，引领行业未来
China Beauty Brand Digital Innovation Summit 2021 Will be Held in Shanghai
A new consumption era is coming at the end of 2020. Beauty industry gradually recovers and takes the leading position after the COVID-19, which shows improving industry boom. Live commerce, content seeding and private traffic operation offer new racetracks for getting traffic. It would be a common challenge for companies to meet “How to take advantage of digital innovation to accelerate development in the post-epidemic era?”, “How to obtain public traffic under the context that e-commerce platforms have reached their extreme?” and “How to incubate new products from 0 to 1 when Chinese traditional style is popular? ”
This summit will take place both ONLINE and in-person and focus on “Consumer Insight in the New Era”, “Digital Growth”, “Content Marketing”, “Brand Incubation from 0 to 1”, “Ecommerce Live-streaming”, “KOL Content Seeding” and some other hot issues. Domestic and foreign platform vendors, consulting enterprises, brand makers, retailers and service providers will jointly discuss the best practices of digital marketing and ecommerce development of Chinese beauty brands and promote enterprises to make breakthrough against the uncertainties.
Highlights:
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Post-epidemic Breakthrough – Growth Opportunity for Beauty Brands under New Normal
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Explore new retail of beauty makeup industry and lead the new trend of beauty makeup industry development in China
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New infrastructure of digital retail, decode the entire chain of social intercourse of beauty makeup industry
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Focus on small-town young people and seize new opportunities in sinking markets
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Digitalization boosts efficient operation of brand private members
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Community-based product recommendation helps brand to make promotion on Xiaohongshu
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KOL content seeding and marketing promote the integration of sales volume and efficiency
Attendees:
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President/Vice-president/CEO/COO
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CMO/Vice-president of Marketing/Marketing Director
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Ecommerce/Sales/Marketing Director
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Marketing Director
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Chief Digital Officer / Chief Information Officer / IT
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Director / Leader of Digital Transformation Project
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Person in Charge of Brand / Product
Time: January 19-20, 2021
Venue: Shanghai, China
Organizer: ECV International
We will provide:
Simultaneous interpretation device for 2-day conference
Brochure, recording materials
five-star buffet lunch coupons, tea breaks and all refreshments
More details, please visit our official website:
http://www.ecvinternational.com/ChinaBeautyBrandDigitalInnovationSummit/index.html
About ECV International:
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.
